Universal Music Group and NetEase Cloud Music Expand Partnership with New Multi-Year License Deal

Universal Music Group and NetEase Cloud Music Expand Partnership with New Multi-Year License Deal

Universal Music Group, a U.S.-based music company, has reached an agreement with the Chinese music streaming service NetEase Cloud Music. This multi-year license deal allows artists signed with Universal Music Group, such as Taylor Swift, to have their music streamed on the NetEase platform. Both companies emphasized their commitment to responsible AI practices in protecting the music and artists represented by Universal Music Group.

This recent agreement builds upon a previous deal made in 2020 between Universal Music Group and NetEase Cloud Music. The specific terms of the new deal have not been disclosed. The CEO of Universal Music Greater China, Timothy Xu, expressed excitement about expanding the partnership with NetEase Cloud Music to provide Chinese music fans access to Universal Music Group's extensive artist roster and music catalog.

In conclusion, the collaboration between Universal Music Group and NetEase Cloud Music highlights the importance of responsible AI practices in the music industry. This partnership aims to bring high-quality music content to Chinese audiences while ensuring the protection of artists' work.