Super Bowl LX Ad Lineup: Brands to Watch Out For in 2026

Super Bowl LX Ad Lineup: Brands to Watch Out For in 2026

Super Bowl LX is set to take place on February 8, 2026, at 6:30 PM EST. While the participating teams are still unknown, one thing is certain – the event will be a platform for various brands to showcase their top ads of the year. Expect a mix of controversial, humorous, and not-so-great commercials to grace our screens during the game.

Among the brands confirmed to make an appearance at Super Bowl LX is Instacart, which made its debut in the previous year's event and is gearing up for a return to the Big Game. Ritz, another newcomer from 2025, is also set to make a comeback to the Super Bowl stage, promising more excitement for viewers.

Pringles, in collaboration with singer Sabrina Carpenter, will be airing its eighth consecutive Super Bowl ad. The commercial features Carpenter engaging in a playful chip-picking game, adding to the anticipation of what the brand has in store for the audience on game day.

On the other hand, Nike has decided not to air an ad during Super Bowl LX, following its successful return to the event after a long hiatus. The absence of a Nike commercial this year adds an interesting twist to the lineup of brands set to captivate viewers during the game.

In conclusion, Super Bowl LX promises to be a spectacle of creativity and entertainment as brands gear up to showcase their best commercials to a global audience. Stay tuned for more updates on the ad lineup as the event draws closer.