Shaping the Future of Global Tourism: TOURISE's Strategic Impact at the World Economic Forum Annual Meeting
TOURISE highlighted the significance of tourism as a key sector connecting industries, economies, and regions to address global challenges at the World Economic Forum Annual Meeting in Davos. The Minister of Tourism of Saudi Arabia and Chairman of TOURISE emphasized the strategic importance of tourism, contributing significantly to global GDP and uplifting various industries. The platform serves as a space for leaders to form alliances and collaborate across sectors to shape the future of tourism and create shared solutions.
During the World Economic Forum in Davos, TOURISE participated in key engagements, including discussions on tourism's strategic relevance in economic transformation and geopolitical dynamics. Workshops focused on how tourism can contribute to economic resilience and sustainable development, as well as exploring the next frontier of tourism through the development of an Agentic Tourism Protocol. Global leaders and executives from various industries engaged with TOURISE, highlighting the growing interest in tourism as a platform for growth and innovation.
TOURISE also emphasized the importance of advancing women into leadership roles within the tourism sector, where women make up a significant portion of the global workforce. The platform's 2026 global calendar includes workshops, industry reports, and partnerships aimed at propelling tourism to the forefront of global transformation. The next TOURISE Summit in March 2027 will continue to shape the future of tourism, inviting individuals to join the journey and be part of the next chapter in global tourism.
As the world's premier platform shaping the future of global tourism, TOURISE, under the Saudi Ministry of Tourism, held its inaugural Summit in Riyadh in November 2025. The platform drives coordinated action across innovation, mobility, culture, and investment, leading up to its second Summit in March 2027. Through insight reports, partnerships, and initiatives, TOURISE aims to turn bold ideas into real-world solutions and shape the next 50 years of tourism. Visit tourise.com for more information and to be part of the transformative journey.