2026 Sweetwater 420 Fest: Music, Nature, and Community Celebration
SweetWater Brewing Company, a leading craft beer brand in the Southeast, has announced the musical lineup for the 2026 Sweetwater 420 Fest, which will take place on April 17-18. The festival will feature headliners like Umphrey’s McGee, Thievery Corporation, and Chromeo over the two-day event. The lineup includes various artists such as The Moss, lespecial, Cimafunk, Watchhouse, and more on Friday, April 17th, and Sneezy, Bombargo, The Heavy Heavy, Little Stranger, and Chromeo on Saturday, April 18th. The festival will be held at Shirley Clarke Franklin Park, Atlanta’s newest public park with 280+ acres of greenspace and trails connected to the Beltline, offering easy access for attendees.
This year's Sweetwater 420 Fest aims to be more affordable, with ticket prices starting at $40 for a Single-day GA pass and $70 for a Two-day GA pass. VIP tickets will also be available starting at $105 for a single day and $200 for two days. The festival organizers are focused on providing a memorable experience for both passionate fans and newcomers, with a lineup of diverse talent and a new venue that emphasizes the outdoor music festival experience. The reduced ticket prices aim to make the event accessible to a wider audience.
Carrie Shafir, Vice President of Marketing at Tilray Beverages, expressed excitement about returning 420 Fest to its roots of celebrating music outdoors. The festival has a history of featuring both well-known headliners and emerging artists, creating a unique experience for attendees. Partnering with Rival Entertainment, the organizers are committed to delivering an unforgettable event for fans, old and new. The festival promises a blend of great music, outdoor ambiance, and affordable ticket options for a memorable experience.
SweetWater Brewing Company, known for its award-winning craft beers like the original 420 Extra Pale Ale, is the largest craft brewer in the southeast. The brewery's commitment to conservation and clean water initiatives is reflected in its annual Save Our Water campaign, supporting organizations like the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. As a subsidiary of Tilray Brands, Inc., SweetWater continues to expand its reach and offerings, advocating for healthy waterways and environmental conservation.
Tilray Brands, Inc., a global lifestyle and consumer packaged goods company, operates in multiple regions worldwide, including Canada, the United States, Europe, Australia, and Latin America. With a focus on cannabis, beverage, wellness, and entertainment, Tilray aims to elevate lives through moments of connection. The company supports over 40 brands in more than 20 countries, offering a range of products that inspire joy and create memorable experiences. Tilray's mission is to be a leading premium lifestyle company, delivering innovative products and brands to consumers globally.
In conclusion, the 2026 Sweetwater 420 Fest promises an exciting lineup of musical talent, a new venue at Shirley Clarke Franklin Park, and affordable ticket options for attendees. With a focus on outdoor music experiences, diverse artists, and a commitment to conservation, the festival aims to provide a memorable and enjoyable event for fans of all ages. Don't miss out on this opportunity to enjoy great music, outdoor ambiance, and community spirit at the 21st annual Sweetwater 420 Fest.