Robinhood Expands Partnership with 23XI Racing for 2026 NASCAR Cup Series Season
23XI Racing has announced an expanded partnership with Robinhood for the 2026 NASCAR Cup Series season. The collaboration will see Corey Heim competing in the Daytona 500 and an increased presence with Bubba Wallace. Robinhood's bold and disruptive spirit will be showcased through the Robin Neon paint schemes on the cars driven by Wallace and Heim at select events.
As a leading financial services platform, Robinhood has democratized access to the markets for millions of investors, empowering customers to take control of their financial futures. The enhanced partnership will be highlighted at Daytona International Speedway during the Daytona 500 on Feb. 15, where Corey Heim will aim to make his first start in NASCAR's most iconic race in a Robinhood-branded car.
Corey Heim, the 2025 NASCAR Craftsman Trucks Series champion, will also race in a Robinhood-branded truck for TRICON Garage at EchoPark Speedway on Feb. 21. Bubba Wallace will kick off the season by competing in a Robinhood-branded car at the Clash, an exhibition race held at Bowman Gray Stadium on Feb. 1. Wallace had a successful 2025 campaign, earning a trip to victory lane and the playoffs.
Robinhood will continue to engage customers and fans through brand activations and premium race experiences. The partnership aims to connect with NASCAR's passionate fan base and provide unforgettable experiences for customers. Steve Quirk, Chief Brokerage Officer at Robinhood Markets, expressed excitement about the partnership and the opportunity to support Bubba Wallace, Corey Heim, and the entire 23XI team.
Steve Lauletta, 23XI team president, highlighted the innovative nature of Robinhood in the financial services category and expressed enthusiasm for another year of engaging with customers in unique ways. Bubba Wallace and Corey Heim both expressed their gratitude for the continued support from Robinhood and their excitement for the upcoming season. Wallace emphasized the growth of the team, while Heim looked forward to representing Robinhood at the Daytona 500 and continuing his development as a driver.
In conclusion, the expanded partnership between 23XI Racing and Robinhood for the 2026 NASCAR Cup Series season promises exciting opportunities for fans, customers, and the drivers. The Robin Neon paint schemes and increased presence at select events will showcase the collaboration between the innovative financial services platform and the dynamic racing team. Fans can look forward to thrilling races and engaging experiences throughout the season.