Datavault AI Inc. and Sports Illustrated Partner to Launch Athlete Name, Image, and Likeness Trading Platform
Datavault AI Inc. (NASDAQ: DVLT) has entered into a partnership with Sports Illustrated to explore the creation of a digital asset exchange platform focused on athlete name, image, and likeness trading. The collaboration aims to potentially expand into a definitive brand license with a target for commercial launch in the latter half of 2026. The platform will leverage Datavault AI's technology, including its Data Vault, DataScore, and DataValue systems, in addition to smart contracts and the Information Data Exchange. Sports Illustrated, with its 70-year history in sports media, brings its brand recognition to the partnership.
Michael Sherman, the executive vice president of sports and media at Authentic Brand Group, the owner of Sports Illustrated, expressed excitement about the collaboration, highlighting the opportunity to explore the use of emerging technologies in the evolving NIL landscape. Datavault AI CEO Nathaniel Bradley emphasized that the partnership signifies a significant advancement that positions the company at the forefront of a rapidly growing global market.
Market data cited by Datavault AI indicates that the U.S. collegiate NIL market is expected to reach $2.55 billion by 2026, up from around $1.67 billion in the 2024-25 academic year. Furthermore, the global sports sponsorship and endorsement market was valued at $114.47 billion in 2025 and is projected to reach $195.5 billion by 2032. To spearhead NIL initiatives, Datavault AI has appointed former NHL player Jeremy Roenick. The Philadelphia-based company specializes in data monetization, credentialing, digital engagement, and real-world asset tokenization technologies.
In conclusion, Datavault AI's collaboration with Sports Illustrated to develop a digital asset exchange platform for athlete name, image, and likeness trading represents a strategic move to capitalize on the growing opportunities in the NIL market. With a focus on leveraging advanced technologies and industry expertise, the partnership aims to address the evolving needs of athletes and stakeholders in the sports industry.