Rogers Screen Break Program: Empowering Canadian Youth to Balance Screen Time and Active Living
Rogers has launched the Screen Break national school program in collaboration with Toronto Blue Jays pitcher Trey Yesavage. Yesavage engaged with students at Toronto Metropolitan University to discuss healthy screen use and active living as part of the initiative. The program aims to address excessive screen time among Canadian youth by promoting a balanced relationship with screens.
The Screen Break program by Rogers focuses on four key pillars: parental tools, youth programming, research & partnerships, and education & advocacy. Through partnerships with professional athletes like Trey Yesavage, the program aims to encourage teens to adopt healthy digital habits. Rogers is committed to supporting youth in building a healthier relationship with screens through various initiatives, including school programs and active living events.
Rogers has teamed up with the Dais at TMU, a public policy and leadership think tank, to implement student-led initiatives such as the Youth Champions program. Additionally, the company plans to provide grants to youth organizations to promote active living, with YMCA being the first national partner. The education and advocacy pillar of the program involves collaborating with partner athletes and on-air talent to inspire teens to reconsider their screen time habits through social media and advertising.
A recent study conducted by Rogers revealed that Canadian youth aged 11-17 spend an average of 5.2 hours per day on their phones, surpassing the recommended two-hour recreational screen time limit. To learn more about the Screen Break program and access resources for families, visit Rogers.com/screenbreak. Rogers Communications Inc. is a leading communications and entertainment company in Canada, publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and the New York Stock Exchange (NYSE: RCI).
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