Canadian Premier League Partners with STACKTV: Elevating Soccer Visibility Across Canada
The Canadian Premier League has announced a new partnership with STACKTV for the upcoming season. STACKTV, owned by Corus Entertainment, will promote the Canadian Premier League through on-air ads on Global TV and Corus radio stations in key domestic markets, along with digital placements on the streaming platform. While there is no confirmation yet on streaming Canadian Premier League matches on STACKTV, the collaboration aims to enhance the league's visibility.
Corus Entertainment, based in Toronto, owns various media outlets including Global TV, Teletoon Canada, and STACKTV. As part of the partnership, STACKTV will become the front-of-kit sponsor for Inter Toronto Football Club, integrating digital content across the league and OneSoccer platforms. This collaboration offers fan engagement opportunities throughout the CPL season, expanding the reach of Canadian soccer.
ITO CEO Eduardo Pasquel expressed excitement about the partnership, emphasizing the importance of storytelling and connection in reaching supporters. The collaboration with STACKTV aligns with Canadian Soccer Business's goal to grow soccer's audience in Canada by showcasing the sport's narratives and relevance in mainstream conversations. The partnership aims to elevate clubs, players, and competitions while fostering lasting connections across the country.
The Canadian Premier League has traditionally used the OneSoccer streaming service to deliver games to fans, but this partnership with STACKTV represents a new avenue to reach a broader audience. By expanding visibility across Corus' media portfolio, the collaboration aims to bring Canadian soccer into the national conversation through extensive on-air and digital promotion. This strategic partnership underscores the role of media and storytelling in fostering the growth and endurance of sports, highlighting the league's commitment to engaging fans and building deeper connections nationwide.
In conclusion, the Canadian Premier League's partnership with STACKTV marks an exciting development for the league, offering new opportunities to showcase Canadian soccer and engage fans across various platforms. Through this collaboration, the league aims to amplify its presence, share compelling stories, and connect with audiences on a national scale, reinforcing its position in the Canadian sports landscape.