Jason Kelce Stars in Hilarious Super Bowl Commercial for Garage Beer: A Humorous Twist on Tradition
Jason Kelce, the former Philadelphia Eagles center, is set to make an appearance in a regional Super Bowl commercial for Garage Beer, a light lager company that he co-owns with his brother Travis. The commercial, which will air in the Philadelphia designated market area, takes a humorous approach inspired by Budweiser's classic Clydesdale Super Bowl ads. Instead of sentimental farm visuals, the ad features Kelce and former teammate Beau Allen working on a farm, loading beer crates, and shoveling stalls. The tongue-in-cheek spot emphasizes the brand's commitment to tradition and getting the job done, even if it involves a pile of manure and some unexpected mishaps.
The 60-second commercial showcases Kelce and Allen engaging in farm work, with a voiceover highlighting the importance of honoring tradition and doing things the right way. However, the humorous twist comes when Kelce accidentally smears manure on his face while trying to wipe something off. The light-hearted moment adds a comedic touch to the ad, with Kelce joking about the situation before the brand's tagline, "Garage Beer gets the job done," appears on screen. Allen shared that the shoot was full of surprises and humor, mentioning that he even made a new best friend, a mini horse named Doug, during the filming.
Garage Beer, initially launched as a craft label in 2018, has since become an independent brand and expanded nationally. The Kelce brothers joined as major investors in 2024, further solidifying their commitment to the brand and its growth. The Super Bowl commercial marks Garage Beer's first-ever Big Game campaign, showcasing a unique and humorous take on traditional beer advertising. With Kelce's charismatic presence and the brand's focus on quality and authenticity, the commercial is sure to resonate with viewers in the Philadelphia area and beyond.