Remembering Daddoa: A Tribute to the Pioneering South Korean Beauty Influencer
The South Korean beauty influencer known as Daddoa, whose real name is Da Sol Lee, has passed away at the age of 29. She had a significant following on platforms like YouTube and Instagram, where she shared makeup tips, styling advice, and tutorials. Daddoa was also recognized for her presence on the South Korean social media network Cyworld, where she garnered 10 million annual visitors and was named a Cyworld TOP100 blogger. Her agency, Leferi Beauty Entertainment, confirmed her death in a statement to PEOPLE, but did not disclose the cause of her passing.
Despite her success as a beauty content creator, Daddoa had been inactive online since 2016 as she focused on completing her studies. She had plans to attend graduate school in Seoul before her untimely death. Leferi Chairman Choi In-seok praised Daddoa for her pioneering role in promoting Korean beauty to a global audience, highlighting her passion for beauty and innovative approach to content creation. Daddoa's impact as an online celebrity spanned over a decade, and she was recognized by MAC Cosmetics for her contributions to the beauty industry.
Daddoa's journey as a beauty influencer began when she decided to drop out of high school to pursue vlogging full-time. She faced challenges in the traditional school system and found solace in creating beauty content, which eventually led to her fame. Her dedication to sharing beauty tips and trends helped popularize K-beauty on a global scale, attracting a diverse audience beyond K-pop fan bases. Daddoa's legacy as a trailblazer in the beauty industry will be remembered for her innovative approach and passion for beauty.
To stay updated on the latest stories and news, sign up for PEOPLE's free daily newsletter. Daddoa's influence on K-beauty trends and tutorials has left a lasting impact on the beauty community, and her legacy will continue to inspire beauty enthusiasts around the world.