Star-Studded Spectacle: Inside the Fanatics Super Bowl Party in San Francisco
The Fanatics Super Bowl Party in San Francisco, California, was the place to be during Big Game Weekend. The event was filled with A-list celebrities, including NFL legend Tom Brady, New England Patriots owner Robert Kraft, New York Giants star Cam Skattebo, and Cincinnati Bengals quarterback Joe Burrow. Influencer Alix Earle, singer J Balvin, NFL star Odell Beckham Jr., retired NBA pro Dwight Howard, actor Jamie Foxx, and "CBS Mornings" host Gayle King were also in attendance. Fanatics CEO Michael Rubin mentioned that it was easy to put together such a star-studded guest list this year, especially with the Patriots playing in the Super Bowl.
Inside the party, rapper Jay-Z was seen in an exclusive area next to the stage, while MGK chatted with actor Kevin Costner. Kendall Jenner, who recently appeared in a Fanatics Sportsbook ad, took a photo with Robert Kraft. Other guests included Zac Efron, Sofía Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby, Teyana Taylor, Russell Wilson, and many more. The party featured performances by Cardi B, SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B, Nelly, and Ashanti.
The Fanatics bash took place before the Super Bowl LX matchup between the New England Patriots and the Seattle Seahawks at Levi's Stadium in Santa Clara, California. Puerto Rican rapper Bad Bunny will headline the Apple Music Super Bowl Halftime Show, with opening acts by Green Day and pre-game performances by Charlie Puth, Brandi Carlile, and Coco Jones. Viewers can catch all the Super Bowl 2026 festivities live on NBC, Peacock, Telemundo, and Universo on Sunday.