Prime Video Presents: A Global Showcase of Anime, Korean Series, and Indian Content
Prime Video is aiming to become the go-to platform for anime content worldwide. During the Prime Video Presents: International Originals online showcase, Gaurav Gandhi, Vice President for APAC & ANZ at Prime Video, highlighted upcoming anime shows from Japan that will be available on the platform. He emphasized the significant growth of the anime category and expressed the platform's ambition to be the preferred destination for anime content globally. The showcased anime titles included the reboot of Fist of the North Star: Hokuto No Ken, The Ghost in the Shell, and From Old Country Bumpkin to Master Swordsman Season 2, all of which aim to cater to diverse audiences with visionary franchises and fresh voices.
In addition to anime, Prime Video also previewed several Korean series, particularly focusing on romance-themed originals that have garnered international popularity. The upcoming 2026 slate will feature romantic comedies and supernatural romances starring popular Korean actors and global K-pop idols. The platform recognizes the global appeal of Korean romance and aims to bring captivating stories to audiences worldwide. Shows like Marry My Husband, No Gain No Love, Absolute Value of Romance, Human x Gumiho, Siren’s Kiss, and See You at Work Tomorrow! explore various themes of love and relationships in unique and engaging ways.
Furthermore, Prime Video's Indian service has seen a significant increase in the consumption of international content, with 25% of local content being sourced from outside India. Actress Alia Bhatt and Nikhil Madhok, Head of Originals at Prime Video India, discussed the importance of authenticity in storytelling during the showcase. They highlighted the upcoming Prime Video original film, Don’t Be Shy, a female-focused coming-of-age drama produced by Alia Bhatt and Shaheen Bhatt under their Eternal Sunshine Productions banner. The conversation emphasized the impact of genuine storytelling and the ability of authentic voices to resonate with audiences on a deeper level.
Gandhi emphasized the platform's commitment to showcasing exceptional local content from various entertainment ecosystems across the Asia-Pacific region to a global audience. He acknowledged the growing demand for Asian content, including Japanese anime, Korean dramas, and Indian films and series, outside their home countries. Prime Video aims to champion Asian content on the global stage and provide a platform for diverse stories to reach audiences worldwide. The Prime Video Presents showcase featured a diverse lineup of talent, including Stanley Tucci, Nicole Wallace, Mercedes Ron, Park Min-young, Wi Hajun, and Alia Bhatt, highlighting the platform's commitment to showcasing a wide range of content from different regions and genres.
In conclusion, Prime Video's focus on anime, Korean series, and Indian content reflects its dedication to offering a diverse and engaging selection of shows and movies to a global audience. The platform's efforts to promote Asian content on an international scale demonstrate its commitment to showcasing unique and authentic storytelling from various regions. With a growing appetite for content from the Asia-Pacific region, Prime Video is well-positioned to be a leading platform for diverse and compelling entertainment options for viewers worldwide.