2026 FIFA World Cup Trophy Tour by Coca-Cola Comes to Texas: Experience the Excitement!
Experience the excitement of the upcoming 2026 FIFA World Cup Trophy Tour by Coca-Cola as it makes its way to Texas this Spring. Soccer fans in Austin, Dallas, Houston, and San Antonio will have the unique opportunity to see the iconic FIFA World Cup Trophy up close before the highly anticipated tournament kicks off in 2026.
As a longstanding partner of FIFA, Coca-Cola holds the exclusive rights to the FIFA World Cup Trophy Tour. This year marks the 20th anniversary of the tour, which has engaged over four million fans in 182 markets worldwide. The tour will also emphasize sustainability initiatives, such as packaging collection and recycling efforts in collaboration with local bottlers.
The FIFA World Cup Trophy will travel to 30 FIFA Member Associations across 75 stops and more than 150 tour days leading up to the 2026 tournament, which will be jointly hosted by the United States, Mexico, and Canada. Texas fans will have the chance to witness the original trophy, a symbol of champions since 1974, before the global sporting event arrives in North America in 2026.
In Texas, the tour will feature the FIFA World Cup 2026 Fan Mart in Austin, Dallas, and Houston, offering fans exclusive merchandise, interactions with FIFA Legends, and themed activities. Austin, Dallas, and Houston will host the trophy, with San Antonio also welcoming the prestigious prize during the statewide celebration.
Dallas, as the largest 2026 World Cup host city, will play a pivotal role in the tournament festivities. Fans can expect interactive activities, fan engagement zones, and opportunities to connect with FIFA ambassadors during the tour stops. Houston, another 2026 World Cup host city, will showcase interactive football challenges, branded experiences, and photo opportunities with the iconic trophy.
Coca-Cola Southwest Beverages is providing fans with the chance to secure tickets to the tour by scanning a QR code on their products. These tickets are complimentary and available on a first-come, first-serve basis. The partnership between FIFA and Coca-Cola has united fans worldwide and brought the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola for two decades.
Join the global journey of the FIFA World Cup Trophy Tour by Coca-Cola as it travels through Mexico, Canada, and various host nations of future FIFA World Cup and FIFA Women's World Cup events. The tour will visit cities across the United States, including Los Angeles, San Francisco, Chicago, Kansas City, Atlanta, Miami, and New York/New Jersey, before concluding on June 3, 2026. Don't miss this once-in-a-lifetime opportunity to experience the thrill of the FIFA World Cup Trophy up close in Texas!