Disney Issues Cease-and-Desist Letter to ByteDance Over Unauthorized Use of Characters in Seedance 2.0 AI Video Generator

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Disney Issues Cease-and-Desist Letter to ByteDance Over Unauthorized Use of Characters in Seedance 2.0 AI Video Generator

Disney has issued a cease-and-desist letter to ByteDance, accusing the Chinese company of using Disney characters in its Seedance 2.0 AI video generator without authorization. ByteDance allegedly included copyrighted characters from franchises like Star Wars and Marvel in Seedance, presenting them as if they were public-domain clip art. The letter claims that Seedance is reproducing, distributing, and creating derivative works featuring characters like Spider-Man and Darth Vader.

ByteDance has stated that it will enhance security measures on Seedance 2.0 to prevent the unauthorized use of copyrighted characters and celebrity likenesses. Disney's move follows a similar action taken by Paramount Skydance, which also sent a cease-and-desist letter to ByteDance for alleged intellectual property infringement. Seedance 2.0 has gained popularity in China, with videos featuring celebrities like Tom Cruise and Brad Pitt going viral.

In addition to the action against ByteDance, Disney has also taken steps against Character.AI, demanding that the startup cease the unauthorized use of its copyrighted characters. Disney recently signed a licensing agreement with OpenAI, allowing the startup to use characters from Star Wars, Pixar, and Marvel franchises in its Sora video generator. This move reflects Disney's efforts to protect its intellectual property and ensure that its characters are used appropriately.

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