North West's Fashion Journey: A Look at the Upcoming NOR11 Brand

North West's Fashion Journey: A Look at the Upcoming NOR11 Brand

North West, Kim Kardashian's eldest daughter with Kanye West, appears to be on the brink of launching her own fashion brand. Recent trademark filings reveal that Kardashian's legal team submitted three trademark applications for her daughter's new brand, named "NOR11," a combination of North's nickname and age. While the brand has not officially launched yet, North has been seen sporting hats with the brand name on her social media platforms.

The trademark filings were made by KimYe's Kid Inc., a company established in California in 2023 with plans to launch a skincare and toy line. Despite the company being named after both Kim Kardashian and Kanye West, state records indicate that Kardashian is the sole individual involved in her daughter's business endeavors. The brand is set to encompass three main categories: clothing and accessories, watches and jewelry, and various bags.

In a 2025 episode of "The Kardashians," Kim Kardashian expressed the challenges of being North's momager, stating that the role was unexpected and added to her already busy schedule. North has already made a mark in the music industry, collaborating with her father and releasing her own album. Her unique fashion sense, including bold choices like blue hair and dermal piercings, has garnered attention online.

In conclusion, North West's foray into the fashion industry under the brand "NOR11" is eagerly anticipated, with her mother Kim Kardashian playing a significant role in shaping her daughter's budding career. Stay tuned for updates on North's fashion journey and brand launch.