Detroit Lions to Play in Munich: NFL International Series 2026
The NFL has announced that the Detroit Lions will be participating in a regular season game in Munich during the 2026 season as part of the NFL International series. The game will take place at FC Bayern Munich Stadium, with details about the date, kickoff time, and opponent to be revealed later. Fans are advised to stay updated on ticketing and travel packages on the team's website.
Detroit Lions President & CEO Rod Wood expressed excitement about playing in Munich and engaging with the passionate German fans. The team has been actively involved in the German market since 2024 through various initiatives, including marketing rights in the DACH region, introducing a mascot named Leo Löwe, hosting watch parties, and collaborating with local organizations.
The Lions have also conducted youth football education camps in Germany, with WR Amon Ra St. Brown participating in several events. A strategic partnership with 1. FC Köln was established to enhance global reach and fan engagement. Fans can follow the team's activities in Germany on social media platforms.
Wide receiver Amon-Ra St. Brown, whose mother is from Cologne, expressed his excitement about playing in Germany and connecting with the local fans. The Lions' Official Hospitality Provider, On Location, offers ticket and travel packages for the NFL Munich Game at Allianz Arena, including premium seating, fan parties, airfare, hotels, and guided tours.
The Global Markets Program, launched in 2022, allows NFL clubs to expand their brand internationally through marketing rights and fan engagement activities. The upcoming game in Munich will mark the Lions' return to international play after more than a decade, with their last appearances in London in 2014 and 2015. Stay tuned for more updates on this exciting international event.