Brantley Gilbert Partners with Real American Beer to Launch RAB ZERO: A Non-Alcoholic Beer with Real Beer Energy

Brantley Gilbert Partners with Real American Beer to Launch RAB ZERO: A Non-Alcoholic Beer with Real Beer Energy

Brantley Gilbert, a multi-platinum country rock artist, has joined Real American Beer (RAB) as an investor and equity partner, introducing RAB ZERO, the company's first non-alcoholic beer. RAB ZERO offers the full flavor of American beer without the alcohol content, catering to individuals seeking a non-alcoholic option that still delivers the same energy as traditional beer. The launch of RAB ZERO is accompanied by a partnership with the USO, where $1 per case sold will be donated to support U.S. service members and their families, aligning with RAB's commitment to American pride and community.

Positioned as a non-alcoholic beer with real beer energy, RAB ZERO is designed for various occasions, whether it's a night out, an early morning start, or a day of training. The beer follows the refreshed visual brand identity of RAB LIGHT and emphasizes the brand's core values of being "200% AMERICAN" and "HITS DIFFERENT." The partnership with the USO reflects RAB's dedication to supporting active-duty service members and their families, fostering a sense of service, loyalty, and pride within the Real American community.

Brantley Gilbert's involvement with RAB stems from his desire to offer a non-alcoholic option that aligns with his lifestyle and values. As a significant equity partner, Gilbert is actively shaping the evolution of moments shared with friends and family, providing a better alternative for individuals who choose not to consume alcohol either full-time or part-time. RAB ZERO is tailored for those who want to participate fully in experiences without compromising on taste or culture, ensuring that everyone can be included in the enjoyment of beer.

RAB ZERO, with only 29 calories and 3.9g of carbs, is a non-alcoholic beer served in a 16oz can. It will be available nationwide, including at Brantley Gilbert's tour events, through direct-to-consumer channels like TheRealAmerican.com, and select retailer partners. The beer complements RAB LIGHT, which is 99 calories, 3.9g of carbs, and 4.2% ABV, offering a full-flavor beer experience that embodies the brand's commitment to quality, consistency, and flavor. The partnership with Brantley Gilbert marks a significant milestone for Real American Beer as it expands its portfolio and engages a broader audience in shared moments of connection.

In conclusion, Brantley Gilbert's collaboration with Real American Beer to launch RAB ZERO underscores the brand's dedication to providing inclusive and authentic beer experiences for individuals who choose non-alcoholic options. The partnership with the USO further reinforces RAB's commitment to supporting American service members and their families, creating a community-driven approach to beer consumption that celebrates American pride and values.