Hyunjin Named Global Brand Ambassador for GUESS: A Fusion of Music, Culture, and Fashion
Stray Kids member Hyunjin has been announced as the newest Global Brand Ambassador for GUESS. The company revealed the news with a global campaign featuring the K-pop star in various stylish outfits. The official ad showcasing Hyunjin was released on Instagram, where he can be seen posing in a denim jacket and pants, exuding confidence and style. The campaign also includes a series of photos featuring Hyunjin in classic denim shirts, straight-fit jeans, striped T-shirts, and denim cargo pants from the GUESS JEANS collection.
Paul Marciano, co-founder/chief creative officer of Guess? Inc., praised Hyunjin's creative talents in music, dance, and visual art, highlighting his sense of style, confidence, and global influence. As the global ambassador for GUESS and GUESS JEANS, Hyunjin will lead worldwide campaigns and participate in key brand initiatives. The collection he models will be available at the new GUESS JEANS flagship store in Los Angeles and online, as well as in select GUESS stores worldwide.
Nicolai Marciano, Guess? Inc.'s chief new business development officer, expressed excitement about welcoming Hyunjin to the GUESS family, emphasizing his talent as an artist who represents a new era of expression for the brand. The collaboration with Hyunjin signifies a fusion of music, culture, and fashion, reflecting a fresh perspective on style and creativity. Explore the captivating images from Hyunjin's GUESS campaign to witness his dynamic presence and fashion-forward looks.