Royal Resilience: Meghan Markle's As ever Brand Thrives Post-Netflix Partnership
Meghan Markle is forging ahead with her lifestyle brand, As ever, after parting ways with Netflix. The Duchess of Sussex's brand, which was initially developed in collaboration with Netflix, will now operate independently. As ever expressed gratitude for Netflix's support during the launch and first year, noting significant growth and exciting plans for the future. Despite the end of their partnership, Netflix acknowledged Meghan's vision for the brand and expressed support for her continued success.
As ever made its debut last year with a range of products tied to Meghan's Netflix series, With Love, Meghan. The brand's initial product drop, featuring items like fruit spreads, flower sprinkles, and honey, quickly sold out. In addition to these offerings, As ever also introduced bookmarks, wines, candles, and more. Prince Harry and Meghan's reported $100 million deal with Netflix in 2020 led to the production of several successful projects, including the popular series Harry & Meghan. However, the couple's partnership with Netflix came to an end in 2025 as the streaming service shifted its business strategy away from multi-project agreements.
Despite the conclusion of their collaboration with Netflix, Meghan remains committed to growing the As ever brand and exploring new opportunities. With Love, Meghan continued to captivate audiences with a second season and a holiday special following the Netflix deal's expiration. While the future of the series remains uncertain, Meghan's dedication to her brand and creative endeavors is unwavering. In a previous interview, Meghan reflected on the challenges of launching As ever and expressed gratitude for the support and understanding she received along the way. As she navigates the evolving landscape of her brand, Meghan's resilience and determination shine through, setting the stage for a bright future for As ever.