Led Zeppelin's Trademark Battle: The Quest for The Led Zeppelin Experience
Led Zeppelin recently filed for a US trademark for The Led Zeppelin Experience, potentially for an exhibition featuring hologram technology. The initial trademark application was rejected in December due to similarities with the band's existing trademark. An extension was requested to argue for control of the trademark, with a deadline set for June.
Trademark attorney Xavier Morales noted the challenges faced by famous brands in trademark disputes, with a high rate of appeals overturning initial refusals. Led Zeppelin's efforts to secure the trademark for The Led Zeppelin Experience began in 2017, but the band missed the renewal deadline last year, leading to the abandonment of the mark.
The band established a UK business, Company 2018, in 2018 to oversee exhibition and fair organizing activities. Each surviving member and Pat Bonham have a 25% ownership stake in the business, which remains active and submits annual accounts. Jason Bonham also made changes to his band's name in 2017, transitioning from Jason Bonham's Led Zeppelin Experience to Jason Bonham's Led Zeppelin Evening to allow for more flexibility.
In addition to the US trademark application, Led Zeppelin holds trademarks for The Led Zeppelin Experience in the UK and Europe, with expiration dates set for November 2027. The band's ongoing efforts to secure the trademark reflect their commitment to preserving their legacy and exploring new avenues for engaging with fans.