Canal+ Partners with Google Cloud to Integrate AI Technology for Enhanced Content Creation and Personalized Recommendations
Canal+ announced a new partnership with Google Cloud to integrate generative artificial intelligence into its production operations and streaming platform. By leveraging Google's AI technology, Canal+ aims to enhance its content creation capabilities and improve personalized recommendations for its subscribers. The collaboration will involve deploying Google's video generative AI Veo 3 to production teams, allowing creators to visualize scenes before shooting and recreate historical moments from archival photographs. Additionally, Canal+ will use Google's AI technology to index its content library and enhance recommendations on its Canal+ App. The rollout of these AI tools will cover European and African markets where the app is available, with deployment scheduled to begin in June 2026.
The partnership between Canal+ and Google Cloud includes intellectual property protections to ensure that Canal+ retains rights and asset ownership within a secure technical environment provided by Google Cloud. This collaboration signifies Canal+'s commitment to leveraging advanced AI capabilities to stay competitive in the streaming industry. By harnessing Google's firepower in AI, Canal+ aims to accelerate its growth and reach a target of up to 100 million subscribers by 2030, following its acquisition of South Africa's MultiChoice.
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