De Los Showcase at SXSW 2026: Celebrating Latin Music and Culture
De Los, the Latino-centric vertical of the Los Angeles Times, is making a return to South by Southwest in Austin, Texas for the third consecutive year. This time around, the festival will feature a week-long event that combines music, film, TV, and interactive programming. The 2026 edition of SXSW is set to showcase a record number of Latin artists, including the De Los showcase, following a successful year for Latin music in 2025.
The De Los showcase promises to bring back the energetic and vibrant atmosphere that characterized the 2025 event. Attendees can expect lively performances from a diverse lineup of artists, offering a mix of genres and styles. The showcase will take place at Mala Fama in Austin on Sunday, March 15, starting at 8 p.m. Whether you're attending the festival or not, the lineup is sure to introduce you to new artists and exciting sounds that may become your new favorites.
Among the artists featured in the 2026 De Los showcase is the Norteño duo from Edinburg, Joel and Leonel Espinoza, known for their accordion-rich music with a Tejano flair. San Antonio native Vanita Leo brings a fresh take on Tejano music, blending old-school sounds with modern themes. East L.A. sibling duo Tropa Magica offers a unique fusion of cumbias, grunge, and psychedelic rock in their music. Eddy, also known as Eduardo Hernández Payán, is making waves in the Regional Mexican scene with his upcoming debut album. Nezza, a Dominican-Colombian singer, gained attention for her viral performance at Dodger Stadium and is now poised for international pop stardom.
The 2026 De Los showcase at SXSW is a celebration of Latin music and culture, featuring a diverse lineup of talented artists. Whether you're a fan of traditional Norteño music, modern Tejano sounds, or experimental fusions, this event offers something for everyone. Don't miss the opportunity to discover new music and immerse yourself in the vibrant world of Latin music at SXSW this year.