Disney+ Verts: A New Short-Form Video Feed for Mobile Viewers
Disney+ has introduced Verts, a new short-form video feed on its mobile app for U.S. users. Similar to TikTok and Instagram Reels, Verts showcases scenes and moments from movies and TV shows available on Disney+. The goal of Verts is to increase daily engagement and appeal to mobile-first viewers, while also enhancing content discovery within Disney+'s extensive catalog. Users can access the feed through a new icon in the app's navigation bar, allowing them to easily add shows to their watchlist or dive straight into the content.
The company aims to make it simpler for fans to discover new content by offering a fast and fun way to explore Disney's storytelling legacy through Verts. By providing a modern and engaging format tailored to mobile viewing habits, Disney hopes to captivate users from the moment they open the app. While initially focusing on clips from Disney+ content, Verts will eventually incorporate content from creators, fandoms, and personalized experiences, expanding its offerings beyond just showcasing existing shows and movies.
Disney conducted early testing of Verts on both Disney+ and ESPN in August, which resulted in increased user engagement. The success of Verts can be attributed to its advanced algorithm that powers personalized recommendations for users, similar to the algorithm that drives TikTok's popularity. This investment in algorithm technology underscores Disney's commitment to delivering tailored content experiences to its audience, enhancing user interaction and satisfaction.
Following in the footsteps of Netflix, which launched a vertical feed last year, Disney+ and other streaming platforms are embracing short-form video content to cater to younger audiences who prefer quick clips on their mobile devices. By capturing users' interest with bite-sized content, these platforms aim to entice viewers to explore full-length TV shows and movies, leveraging the appeal of short-form videos to drive engagement and viewership.