Victory+ Surpasses 342,000 Viewers Milestone: Revolutionizing Regional Sports Streaming
Victory+, a leading sports streaming service under A Parent Media Co. Inc. (APMC), achieved a significant milestone by attracting over 342,000 viewers during the Dallas Stars vs. Colorado Avalanche game on March 6th. This accomplishment highlights the platform's commitment to engaging fans and showcases the potential of regional streaming to reach a national audience. The success of Victory+ without national linear distribution emphasizes the platform's ability to draw in viewers through its free and direct-to-fans model, driven by accessibility and local demand.
The record-breaking viewership of 342,000 digital viewers in a regional market covering about 10% of the US population demonstrates the platform's growing popularity. With a remarkable 122% year-over-year increase in viewership for Dallas Stars broadcasts on Victory+, it is evident that the platform's appeal is on the rise. This surge in viewership signifies a shift in how local sports media is consumed, indicating a promising future for Victory+.
Neil Gruninger, CEO & President of APMC, expressed excitement about surpassing the 342,000 viewer mark in the local market, emphasizing the platform's revolutionary approach to regional sports. By removing the paywall and prioritizing fan engagement, Victory+ has unlocked limitless growth potential. The platform's success in capturing new fans at an accelerated rate showcases the impact of putting fans first and recognizing the brands that support them.
Victory+ has solidified its position as a digital-first sports platform capable of attracting premium live audiences that rival traditional national broadcasts. With the upcoming launch of national distribution for NWSL Sunday Night Soccer™ on March 15th, Victory+ is set to expand its reach and deepen fan engagement on a national scale. By offering frictionless access to one of the fastest-growing professional sports leagues, Victory+ aims to replicate its regional success at a national level, benefiting leagues and partners alike.
For more information about Victory+ or to create an account, visit victoryplus.com. A Parent Media Co. Inc. (APMC) is a global technology company dedicated to developing audience-first products that connect millions of people worldwide with their favorite brands. Through a diverse portfolio of free, ad-supported platforms like Kidoodle.TV®, Dude Perfect Streaming Service, Glitch+™, Victory+™, and innovative ad technology Safe Exchange™, APMC delivers brand-safe media that fosters meaningful connections.