Experience the 2026 FIFA World Cup on YouTube: Exclusive Content, Live Matches, and More!
FIFA has chosen YouTube as its preferred platform for the 2026 World Cup, which will be held in North America in June and July. The U.S. host broadcasters, Fox Sports and Telemundo, along with Bell Media in Canada and TelevisaUnivision and TV Azteca in Mexico, are YouTube's media partners for the event. This partnership will allow the host broadcasters to share exclusive content on their YouTube channels, including extended highlights, behind-the-scenes footage, Shorts, and video-on-demand content.
For the first time in the World Cup's history, media partners will have the option to live stream the first 10 minutes of every match on their YouTube channel and stream a select number of matches in full. Additionally, select YouTube creators will have access to FIFA's Digital Archive and live matches to showcase the human drama and tactical elements of the World Cup.
Justin Connolly, vice president of YouTube Global Head of Media & Sports, emphasized the significance of the event as a global cultural moment that requires a large stage for its legacy. He stated that the collaboration with YouTube will provide an immersive FIFA World Cup experience, where premium content from media partners and creators will coexist on the platform.
FIFA Secretary General Mattias Grafström expressed delight in welcoming YouTube as a Preferred Platform for the FIFA World Cup 2026. He highlighted the agreement's aim to engage global fans in unprecedented ways by showcasing FIFA's premium content and creating new opportunities for media partners and creators. The collaboration with YouTube aligns with FIFA's goal to maximize the tournament's impact across the evolving media landscape and offer fans worldwide easy access to the biggest single-sport event in history.
In conclusion, the partnership between FIFA and YouTube for the 2026 World Cup will provide fans with a unique viewing experience, allowing them to access exclusive content and live matches on the platform. This collaboration marks a significant step in engaging global audiences and showcasing the excitement and drama of the World Cup through innovative digital platforms.