Lenovo's Backing Every Business Initiative: Empowering Small Businesses Worldwide
Lenovo has launched a new global initiative called Backing Every Business to provide support to small businesses worldwide. The initiative aims to address the challenges faced by small and medium-sized businesses in accessing capital, technology, and strategic guidance. Through grant funding, AI-enabled technology, and one-to-one mentorship, founders can grow and scale their businesses with confidence.
Small businesses play a significant role in the global economy, yet many struggle to access the resources they need to thrive. Backing Every Business combines financial support, peer connection, and AI-powered technology to support entrepreneurs. The program includes a mentorship program called Twinning, which pairs small business owners for collaboration and shared learning. Actress and entrepreneur Eva Longoria will serve as a mentor to selected founders, offering her expertise and experience.
Eva Longoria, a successful entrepreneur with diverse business interests, joins the program as an ambassador and mentor. Through Backing Every Business, small business owners can receive a $10,000 grant, Lenovo AI-enabled technology, mentorship from Eva Longoria, and a business twin who understands the challenges of building a business. The program aims to provide practical support and tools to help entrepreneurs succeed in a digital economy.
Lenovo's CMO & SVP for the Intelligent Devices Group and International Sales Markets, Emily Ketchen, emphasizes the importance of supporting small businesses through initiatives like Backing Every Business. The company is also expanding its support for entrepreneurs at the local level through The Growth Lab, which offers coaching, peer learning, and AI-enabled tools to address real-world business challenges.
Backing Every Business builds on Lenovo's commitment to empowering small businesses and represents the evolution of its Evolve Small initiative into a global platform. The initiative aims to create a global network where entrepreneurs can access the support, perspective, and tools they need to succeed. Small business owners in Japan, Mexico, the United Kingdom, and the United States can apply for the program, with selected participants to be notified in May 2026.
Lenovo is dedicated to delivering smarter technology for all and empowering customers around the world. Through innovative technologies and solutions, the company aims to create a more inclusive, trustworthy, and sustainable digital society. To learn more about Backing Every Business and apply for the program, visit the official website.