NBC News Partners with Tech Journalist Joanna Stern for Premium Multimedia Content
NBC News has announced a new partnership with technology journalist Joanna Stern, who recently left The Wall Street Journal to pursue her own business. Stern will be creating premium multimedia content for NBC News and contributing reporting across their platforms, including the newly launched subscription product. Her work will include vertical videos, explainers, investigative stories, newsletters, and a new franchise series called “AI in America” that will be featured on various NBC News outlets. This collaboration reflects a new model of working with independent journalists and creators to bring unique voices and expand engagement across platforms.
Rebecca Blumenstein, president of editorial at NBC News, highlighted Joanna Stern's ability to make complex technology accessible to a wide audience, regardless of their level of expertise. Stern is known for her humanistic and often humorous perspective on how technology impacts our lives. The partnership aims to leverage Stern's loyal following and distinctive voice to enhance NBC News' content offerings and engage viewers in new and innovative ways.