Embracing Independence: Lorde's Journey as an Independent Artist
Lorde, the New Zealand singer, recently announced that she is now an independent artist after her long-standing deal with Universal Music Group came to an end in 2025. She expressed gratitude for her time with UMG but emphasized the importance of having creative freedom and control over her work. Lorde mentioned that she may consider signing a new deal in the future but needed a break from the commercial aspects of the music industry to explore new possibilities and creative avenues.
In a series of voice memos shared with her fans, Lorde discussed her decision to embrace independence and the sense of liberation it brings. She highlighted the significance of starting afresh and the inspiration that comes with having a clean slate. Lorde also shared insights into her recent activities, including reading unconventional books and engaging in chess games with Addison Rae.
Looking ahead, Lorde is set to embark on the Ultrasound World Tour throughout 2026, marking the culmination of her journey in support of her album "Virgin." As she continues to evolve as an artist, Lorde's newfound independence promises a future filled with openness, creativity, and endless possibilities.