Will Meijer Appointed as President of Canada Sales at Molson Coors Beverage Company
Molson Coors Beverage Company has appointed Will Meijer as the new president of Canada sales, effective April 13. Meijer, who brings extensive industry experience and leadership skills, will be based in Toronto and will report directly to President and CEO Rahul Goyal. With a background in various senior roles at Molson Coors, including president of Six Pints and vice president of sales, Meijer is well-equipped to drive the company's growth in the Canadian market.
Meijer's return to Molson Coors comes after his tenure as the executive vice president of sales at Arterra Wines Canada, where he focused on market share growth and execution excellence. His appointment underscores the company's commitment to strengthening its position in the Canadian beverage alcohol landscape and aligning its iconic brands with consumer preferences in the region.
Having previously spent 16 years at Molson Coors, Meijer is excited to rejoin the team and contribute to the company's growth strategy. His leadership will play a crucial role in advancing Molson Coors' vision of engaging closely with consumers and customers to drive brand success in Canada. Meijer's appointment follows the departure of Chantalle Butler, the previous President of Canada Sales, who left the company in February.
Molson Coors' long-range strategy, Horizon 2030, aims to build a diverse portfolio of strong brands across the total-beverage spectrum in Canada. From iconic beer brands like Molson Canadian and Coors Light to high-end offerings such as Madri Excepcional and flavored adult beverages like Coors Seltzer, the company is focused on meeting consumer demands and expanding its market presence.
With a presence in Toronto and Montreal, Molson Coors operates nine breweries across Canada, producing a range of beloved and iconic beers. The company's commitment to innovation and consumer-centric offerings underscores its ambition to be the preferred choice for consumers, customers, and employees. Meijer's appointment signals a new chapter for Molson Coors in Canada, as the company continues to evolve its brand portfolio and market presence.