Cardi B x Zevia: A Partnership Rooted in Authenticity and Empowerment
Cardi B has joined forces with Zevia in a new partnership that will see her as both a shareholder and ambassador for the brand. The Grammy-winning rapper is currently on her nationwide solo tour, the Little Miss Drama Tour, with Zevia as the official soda sponsor. Cardi B emphasizes the importance of her mental and physical health, especially while performing night after night, and has made a conscious effort to prioritize what she puts into her body.
Backstage, Cardi B has swapped out sugary drinks for Zevia, known for its zero sugar and natural ingredients. The partnership between Cardi B and Zevia highlights their shared commitment to authenticity and staying true to oneself in the entertainment industry. Cardi B values the ownership she has in the collaboration, feeling empowered and motivated to work harder for something that she can call her own.
The collaboration between Cardi B and Zevia will include a major campaign launching in summer 2026, as well as in-store activations, social content, and a sampling tour. Fans can look forward to ticket giveaways tied to the Little Miss Drama Tour. Cardi B sees this partnership as a reflection of her current mindset, where she strives for the best and acknowledges the hard work she has put in to deserve it. As for her future career endeavors, Cardi B remains open to new opportunities and experiences.