Darren Abbott Appointed as President of Hallmark Media: Leading the Way to Heartwarming Content
Hallmark Media has appointed Darren Abbott as its new President, succeeding John Matts. Abbott, a seasoned veteran with almost three decades of experience at the company, previously served as the Chief Brand Officer. In his new role, Abbott will oversee ad sales, distribution, research, and continue to manage brand-related responsibilities for Hallmark Media. The network is known for popular series like When Calls The Heart, The Way Home, and Mistletoe Murders.
Mike Perry, the President & CEO of Hallmark, praised Abbott's leadership qualities and his ability to create unique opportunities that align with the company's brand values. Abbott's expertise in working with advertisers, distributors, and external partners will further enhance Hallmark's commitment to delivering joy, positivity, and connection to its audience. With Abbott at the helm, Hallmark Media is poised to continue its legacy of bringing heartwarming content to fans worldwide.