Whoop: Revolutionizing Human Performance with $575 Million Series G Funding
Whoop, a wearable device company focusing on human performance, recently secured $575 million in Series G funding, valuing the company at $10.1 billion. The funding round was led by Collaborative Fund and included various investors and athletes like Cristiano Ronaldo and LeBron James. With 2.5 million members and a 103% year-over-year growth in bookings, Whoop is making significant strides in the wearable technology market.
Founded in 2012 by Will Ahmed, Whoop offers a high-performance fitness wearable that tracks physical recovery, sleep, and strain through continuous physiological data monitoring. Unlike traditional smartwatches, Whoop's device prioritizes data collection over notifications. The latest models, including Whoop 5.0 and Whoop MG, focus on providing users with personalized insights and recommendations for training based on their individual data.
The new Whoop MG model has received FDA clearance for medical-grade ECG and blood pressure monitoring, signaling a move towards integrating clinical health features into the platform. Whoop's subscription-based business model offers the strap at no upfront cost with a membership fee. As of early 2026, an annual membership costs $239, providing users with access to advanced health and performance tracking tools.
In conclusion, Whoop's recent funding round and innovative product offerings demonstrate the company's commitment to unlocking human performance and healthspan. With a growing user base and a focus on personalized insights, Whoop continues to position itself as a leader in the wearable technology industry.