Empowering Women in Sports: Insights from the Women's Global Impact Forum 2026
Women are playing a significant role in shaping the sports industry, both on and off the field. During Newsweek’s Women’s Global Impact Forum 2026 in Los Angeles, Kathryn Frederick, Danita Johnson, and Kathryn Schloessman highlighted the leadership of women in sports. They emphasized the growing presence of women in key positions and the increasing popularity of women's sports. Authentic storytelling and shared values with fans are key strategies for building loyalty with sports teams.
Women are influential decision-makers in sports, from ticket purchases to merchandise, and play a crucial role in connecting households and driving sustainable impact. The panelists also discussed the upcoming major sports events in Los Angeles, such as the World Cup, the 2028 Olympics, and Super Bowl LXI. These events provide opportunities to showcase the city, drive economic growth, and enhance its cultural impact.
Los Angeles is gearing up to host several high-profile sports events, including the World Cup games at SoFi Stadium. In addition to the sporting events, efforts are being made to create engaging experiences for both locals and visitors. The city aims to leverage the global spotlight on these events to tell a positive story about Los Angeles and highlight its unique attributes.
The Women’s Global Impact Forum provided valuable insights into the role of women in the sports industry and the opportunities presented by major sporting events in Los Angeles. To learn more about the forum and its discussions, you can read Newsweek's comprehensive recap of the event.