SEGA of America Partners with L.A. LIVE: Elevating Entertainment Experiences in Downtown Los Angeles
The partnership between L.A. LIVE and SEGA of America was announced in February, allowing SEGA to have a presence in the 4-million-square-foot entertainment district owned by AEG. L.A. LIVE, located in downtown Los Angeles, is a hub for entertainment, housing venues like Crypto.com Arena, Peacock Theater, and Peacock Place. SEGA's Executive Vice President of Publishing, Ryan Okum, expressed excitement about the partnership, highlighting how L.A. LIVE caters to various forms of entertainment, making it an ideal match for SEGA's audience. The collaboration aims to place SEGA and its globally recognized intellectual properties at the center of attention during major events held at L.A. LIVE.
L.A. LIVE is home to sports teams like the Los Angeles Lakers, Kings, and the WNBA's Sparks, as well as hosting events like The Game Awards, which celebrates achievements in the video game industry. Brenda Cruz, Senior Director of Global Partnerships Out of Home at AEG, emphasized the opportunity for SEGA to engage with diverse audiences attending events at L.A. LIVE. The partnership also extends SEGA's visibility through digital out-of-home assets facing the freeway surrounding L.A. LIVE, reaching audiences entering and moving through downtown Los Angeles. These placements, integrated into L.A. LIVE's out-of-home network, enhance SEGA's presence beyond event days.
AEG Global Partnerships' President and COO, Nick Baker, expressed enthusiasm about promoting SEGA through the 11 large-format LED displays positioned throughout the venue. The partnership aims to showcase SEGA during high-profile sports, gaming, and entertainment events, connecting with millions of fans in a meaningful way. Furthermore, SEGA will be featured on L.A. LIVE's website and social media channels throughout the year, enhancing the brand's visibility and engagement with the audience.
In conclusion, the strategic partnership between L.A. LIVE and SEGA of America opens up new opportunities for SEGA to reach a diverse audience at the heart of Los Angeles' entertainment district. By leveraging the various venues and events hosted at L.A. LIVE, SEGA can engage with fans across different entertainment sectors, expanding its brand presence and connecting with a broader audience.