Elite Rewards Partners with Sam Hunt Racing at Rockingham Speedway: Harrison Burton to Drive No. 24 GR Supra
Sam Hunt Racing (SHR) has announced a partnership with Elite Rewards at Rockingham Speedway, with Harrison Burton driving the No. 24 GR Supra for the 250-lap event. Elite Rewards, a company specializing in loyalty, incentive, and engagement solutions for retailers, aims to enhance customer retention and brand loyalty through this collaboration. The eRacing Simulator will feature Elite Rewards as the primary partner for the upcoming race, showcasing their commitment to innovation and high-energy performance.
CEO of Elite Rewards, Tom Coffeen, expressed excitement about the partnership with SHR and Harrison Burton, highlighting the shared values of delivering joy and pushing boundaries. The sponsorship of the No. 24 car at Rockingham Speedway provides a platform to celebrate innovation and excellence, aligning with Elite Rewards' mission to create excitement and drive customer engagement. The collaboration with SHR and Burton reflects a commitment to performance and success both on and off the track.
Following a strong performance at Martinsville Speedway, where Burton set SHR's laps led record and consistently ran in the top-10, the driver is eager to represent Elite Rewards at Rockingham. Despite a challenging start to the 2026 season, Burton remains focused on providing a platform for partners to succeed and connecting with fans and sponsors. His approach to racing aligns with Elite Rewards' values, making the partnership a natural fit for both parties.
Burton's previous experience at Rockingham Speedway, where he finished third in 2025, adds to the anticipation for the upcoming race. The NC Education Lottery 250 on April 4 will be broadcast on the CW Network at 2:30PM ET, giving fans the opportunity to see Burton in action with Elite Rewards as the primary partner. The SHR team is determined to secure a strong finish at Rockingham and continue their momentum throughout the season.