Stay Comfortable and Focused: Systane Teams Up with Toronto Blue Jays to Manage Dry Eye Symptoms
This season, Systane® has teamed up with the Toronto Blue Jays as the official eye drop of the team to help Canadians identify and manage dry eye symptoms. Many Canadians experience symptoms like stinging, burning, and watery eyes, especially during activities like watching sports. The partnership aims to raise awareness about dry eye and provide fans with the comfort they need to enjoy the game.
As the Toronto Blue Jays celebrate their 50th season, fans are gearing up for the excitement of baseball – from sunny afternoons at the ballpark to thrilling plays on the field. However, long games and bright stadium lights can strain the eyes, leading to discomfort. By recognizing the signs of dry eye early, fans can ensure they stay comfortable throughout the season and don't miss any memorable moments.
Vanessa Johari Hansen, Vision Care Franchise Head at Alcon Canada, emphasized the importance of managing dry eye to enhance the fan experience during the historic 50th season of the Toronto Blue Jays. Through the partnership with Systane, the goal is to help fans stay comfortable and engaged with the game, whether they are at the ballpark or watching from home.
Mark Ditmars, VP of Corporate Partnerships at the Toronto Blue Jays, highlighted the passion that fans bring to every game and expressed excitement about the partnership with Systane. By raising awareness about dry eye, the collaboration aims to ensure that fans can enjoy watching the games comfortably, whether they are cheering from the stands or from the comfort of their homes.
The partnership between Systane and the Toronto Blue Jays will involve stadium activations, digital experiences, and national awareness initiatives to engage millions of Canadian fans throughout the season. By promoting effective dry eye management, the partnership aims to support visual comfort for fans during live sports events and everyday activities.
Systane, the #1 doctor and pharmacist-recommended brand in the dry eye category in Canada, offers a range of lubricant eye drops designed to provide fast and long-lasting relief for dry eye symptoms. As the Toronto Blue Jays celebrate five decades of baseball moments, Systane is committed to supporting fans by helping them stay comfortable and enjoy every moment of the season.
Systane lubricant eye drops have been clinically proven to reduce dry eye symptoms and offer multi-symptom relief for all types of dry eyes. Whether fans are seeking fast-acting relief, long-lasting comfort, or relief for chronic dry eye symptoms, Systane has a solution to meet their needs. As a trusted brand in the dry eye category, Systane is dedicated to helping fans stay comfortable and focused on the game.
In conclusion, the partnership between Systane and the Toronto Blue Jays aims to raise awareness about dry eye and provide fans with the comfort they need to enjoy the baseball season. By promoting effective dry eye management, the partnership will help fans stay engaged and focused on the game, whether they are at the ballpark or watching from home.