Exploring the Trend of Dirty Sodas: Mountain Dew's Creamy Twist on Citrus Soft Drinks
Mountain Dew is introducing a new line of beverages called Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar, which offer a creamy twist to the classic citrus soft drink. These trendy "dirty soda" drinks are inspired by the popular creamy soda trend and typically feature added syrups and cream. The new Dews are now available nationwide in 20-ounce bottles and 12-packs of 12-ounce cans.
According to Michael Smith, the vice president of marketing for Mountain Dew at PepsiCo Beverages U.S., Mountain Dew has always been at the forefront of flavor innovation, and the introduction of dirty soda is a reflection of that. The dirty soda trend has been gaining popularity across the country, with Utah being a notable hub for its popularity.
Dirty sodas, which are essentially sodas mixed with syrups, juices, creamers, or other flavorings, have become a hit among consumers, particularly in Utah, where chains like Swig, Sodalicious, and Fiiz specialize in these drinks. The trend received further attention through the Hulu reality series "The Secret Lives of Mormon Wives," which featured Mormon influencers who regularly enjoy dirty sodas as a guilty pleasure.
While dirty sodas can be a fun indulgence on occasion, they are not considered a healthy choice for regular consumption. Registered dietitian Kim Shapira warns that these drinks are high in empty calories and lack significant nutritional value. Some large-sized dirty sodas can contain over 600 calories and 100 grams of sugar, making them a poor choice for those looking to maintain a healthy diet.
Shapira emphasizes the importance of moderation and making informed choices about what you consume. While it's okay to enjoy a dirty soda as a treat once in a while, there are far better beverage options available that offer more nutritional benefits. It's essential to strike a balance between enjoying indulgent treats and prioritizing your health and well-being.
In conclusion, while the introduction of Dirty Mountain Dew may cater to fans of the dirty soda trend, it's crucial to be mindful of the nutritional content of these beverages and consume them in moderation. Making informed choices about what you drink is key to maintaining a healthy lifestyle.