Roku Surpasses 100 Million Streaming Households: Shaping the Future of Television
Roku, a leading streaming platform, has achieved a significant milestone by surpassing 100 million streaming households globally. This milestone highlights the growing trend of streaming as the primary way people consume TV content. The company defines streaming households as distinct user accounts streaming on the Roku platform within a 30-day period, with this achievement reached in April. Roku's platform includes Roku streaming players, first-party Roku-made TVs, and Roku TV models from global hardware partners, all powered by the Roku OS.
Anthony Wood, Founder and CEO of Roku, emphasized the importance of surpassing 100 million streaming households, stating that it signifies a pivotal moment for the future of television. Roku aims to shape the entertainment landscape by simplifying content discovery, making viewing more affordable, and enabling effective advertising and partnerships worldwide. The company acknowledges the support of viewers, teams, advertisers, and partners in reaching this milestone and is committed to leading the evolution of television as streaming continues to gain momentum.
Roku's streaming devices are utilized by over half of all U.S. broadband households, with ongoing growth in key international markets such as Mexico, Canada, Brazil, the United Kingdom, and Latin America. Comscore data reveals that Roku drives significantly higher engagement compared to other TV operating systems in the U.S., highlighting the importance of the Roku Home Screen in streaming habits. Additionally, Roku offers a wide range of free live linear channels, on-demand titles, and access to major premium streaming services from a single Home Screen.
The Roku Channel, a popular free, ad-supported streaming app on the Roku platform, is ranked as the second most popular free streaming app and the fifth overall streaming app in the U.S. according to Nielsen's The Gauge™ report. Roku's success in reaching 100 million streaming households underscores its position as a key player in the streaming industry, with a strong focus on enhancing the viewing experience for audiences worldwide.