Victory+ Partners with Dallas Cowboys to Expand Sports Content Offerings in North Texas
Victory+ has expanded its sports content offerings in North Texas by partnering with the Dallas Cowboys to provide access to the team's media library and create new original content. This collaboration solidifies Victory+'s position as a leading sports streaming platform in the region, offering fans a dedicated space for Cowboys content. The platform will feature a variety of original programming, including Draft Day Insider, Inside Training Camp, Flashback, Storyline, Game Night, and Cowboys Spotlight, as well as live access to Coach's Press Conferences on Mondays during the season. Fans in the Cowboys' home market and Mexico can stream this content starting from the 2026 NFL Draft, enhancing their viewing experience on mobile, web, and connected TV platforms.
In addition to existing programs, Victory+ will collaborate with the Cowboys to produce new original content created by culturally relevant creators and designed to engage fans in real-time conversations. This fresh content lineup, set to launch throughout the 2026 season, aims to provide fans with a premium viewing experience beyond game days, fostering ongoing engagement and excitement.
Neil Gruninger, President & CEO of A Parent Media Co. Inc., expressed enthusiasm about the partnership with the Dallas Cowboys, highlighting Victory+'s commitment to serving North Texas fans. The collaboration signifies a significant milestone for the platform, reinforcing its status as a hub for local sports enthusiasts. By teaming up with the iconic Cowboys franchise, Victory+ aims to enhance fan engagement and deliver top-notch content to one of the most dedicated fan bases globally.
Victory+ has established itself as a prominent player in regional sports streaming, setting new viewership records with over 342,000 concurrent viewers during a recent Dallas Stars–Colorado Avalanche game. This achievement demonstrates the platform's ability to generate widespread engagement on a national scale within a regional context. The addition of the Dallas Cowboys to Victory+'s lineup of partners, which includes teams like the Dallas Stars, Texas Rangers, Anaheim Ducks, and leagues such as the WHL and NWSL, further solidifies its position as a premier destination for sports content.
Derek Eagleton, Sr. Vice President of Media and Programming for the Dallas Cowboys, emphasized the team's commitment to engaging fans through innovative initiatives. The partnership with Victory+ opens up new avenues for fan interaction and expands the team's reach, offering exciting new content featuring players and behind-the-scenes stories. The Cowboys are thrilled to collaborate with Victory+ and look forward to sharing compelling content with their audience.
Fans can access Victory+ for free on various platforms, including iOS, Android, Apple TV, Roku, Amazon Fire TV, Samsung TV, LG TV, and victoryplus.com. By downloading the app, fans can stay up to date with the latest Dallas Cowboys content and enjoy a wide range of sports programming available on the platform.