Title: Pricer AB and Sobeys Forge Strategic Partnership for Digital Shelf-Edge Solutions in Canadian Supermarkets
Pricer AB, a prominent provider of digital shelf-edge solutions, has announced a significant partnership agreement with Sobeys, a leading supermarket chain in Canada. The agreement, facilitated by Pricer's Canadian partner JRTech Solutions, will involve the deployment of Pricer's latest electronic shelf label (ESL) technology and the cloud-based platform Pricer Plaza in approximately 300–350 stores. This comprehensive contract includes the supply of multicolor electronic shelf labels and the necessary store infrastructure, with an estimated total hardware and infrastructure value of around 51 million USD (excluding Pricer Plaza). The deployment is set to commence in May 2026 and is expected to span an 18-month period.
Mats Arnehall, Chief Growth Officer at Pricer, expressed gratitude for Sobeys' continued trust in selecting Pricer as its strategic partner. This agreement underscores Pricer's strong position in the North American market and the effectiveness of its high-performance system in dense retail environments. The scalable cloud platform, Pricer Plaza, will serve as the backbone of the electronic shelf labels, enabling Sobeys to enhance operational efficiency and agility.
Diego Mazzone, President and CEO of JRTech Solutions, highlighted the successful collaboration with Sobeys and the expansion of their partnership through this new agreement. The momentum behind this collaboration is driven by the consistent delivery of reliable, high-quality solutions in complex retail settings. By integrating digital smart labels into a broader digital transformation strategy, Sobeys aims to achieve operational excellence, real-time intelligence, and enhanced value for both the company and its customers.
Orders received will be included in Pricer's order intake as part of the ongoing deployment process. JRTech Solutions Inc., the leading North American provider of Electronic Shelf Labels (ESL) and a major distributor of Pricer ESLs, has been involved in numerous store installations since 2008. The company is also the exclusive Canadian provider of AI-powered inventory scanning robotics for automated inventory management.
Pricer, a pioneer in in-store communication and digitalization, empowers retailers worldwide to create seamless and engaging shopping experiences that drive sales and operational efficiency. With a focus on innovation, Pricer delivers scalable solutions that integrate seamlessly with existing systems, are energy-efficient, and user-friendly. Established in Sweden in 1991, Pricer has deployed over 380 million electronic shelf labels in more than 28,000 stores across 80 countries.
In conclusion, the partnership between Pricer, JRTech Solutions, and Sobeys marks a significant milestone in the digital transformation of retail operations. By leveraging cutting-edge technology and collaborative efforts, the deployment of electronic shelf labels and cloud-based solutions is poised to enhance the customer experience and drive operational excellence for Sobeys and its customers.