Protecting Her Identity: Taylor Swift Applies for Trademarks to Safeguard Her Voice and Likeness
Taylor Swift has taken steps to safeguard her identity by applying for trademarks to protect her voice and likeness. She filed three trademark applications, two of which pertain to her voice, including phrases like "Hey, it's Taylor Swift." The third application features a specific photograph of Swift holding a pink guitar on stage. Concerns over AI cloning without consent have prompted Swift's actions, especially after being a victim of non-consensual deepfake images in the past. Missouri lawmakers even considered a bill, dubbed "The Taylor Swift Act," to address this issue.
Following in the footsteps of actor Matthew McConaughey, who trademarked his catchphrase "alright, alright, alright," Swift is taking measures to protect her image from unauthorized use by artificial intelligence. McConaughey was granted eight trademarks by the U.S. Patent and Trademark Office to safeguard his likeness, including his voice, smile, and signature phrase. These actions aim to prevent the unauthorized use of their identities in AI-generated content.
In a proactive move to protect her identity, Taylor Swift has applied for trademarks to safeguard her voice and likeness. The applications include phrases like "Hey, it's Taylor Swift" and a specific photograph of Swift holding a pink guitar on stage. These measures come in response to concerns over AI cloning without consent, particularly after Swift was a victim of non-consensual deepfake images. By taking these steps, Swift aims to protect her reputation and prevent unauthorized use of her image in artificial intelligence-generated content.