Protecting Her Identity: Taylor Swift Files Trademarks to Combat AI Deep-Fakes
Taylor Swift is taking a stand against artificial intelligence (A-I) by filing for trademarks on her voice and likeness. This move is aimed at preventing A-I deep-fakes and digital impersonators from profiting off her identity. The trademark filings cover signature phrases such as "Hey, it's Taylor Swift" and "Hey, it's Taylor," as well as a photo from her Eras tour. This action comes as artists express concerns about A-I's potential to replicate their voices and appearances without permission.