Crossfire Hurricane: The Rolling Stones' Tribute to Jamaica in a Bottle
The Rolling Stones are relaunching their rum brand, Crossfire Hurricane, with a renewed focus on Jamaica, a country that holds a special place in their hearts and careers. The rum, inspired by the band's long history with Jamaica, has been revamped to feature a liquid sourced and made entirely in Jamaica. The new expression also includes a fresh logo, branding, and bottle design that prominently features the iconic tongue and lips logo of the Stones.
This officially-licensed release from The Rolling Stones has been co-created by rum ambassador Ian Burrell and aims to celebrate the band's enduring creative connection with Jamaica. The re-release of Crossfire Hurricane as a super-premium spirit expands its distribution beyond the U.S. to the UK and the rest of Europe, targeting a wider audience.
The band's deep-rooted love for Jamaica is reflected in the production of Crossfire Hurricane, which combines rums from four of Jamaica's most respected distilleries. The rum is made using a copper pot and column distillation method, from molasses and local sugarcane, resulting in a blend that showcases the diverse rummaking traditions of the island.
The Rolling Stones have expressed their affinity for Jamaica, citing the island's influence on their music and lifestyle. The relaunch of Crossfire Hurricane is a tribute to their longstanding connection with Jamaica, dating back to the early seventies when they recorded "Goats Head Soup" on the island. The band sees the rum as a continuation of their story with Jamaica, more than fifty years later.
When it comes to enjoying their new rum, the band members appreciate the versatility of Crossfire Hurricane, which can be savored mixed, neat, in an Old Fashioned, or as a Tropical Hurricane cocktail. The band's diverse preferences highlight the adaptability and quality of the 100% Jamaican rum that embodies the spirit of Jamaica's music heritage and modern craft.
In conclusion, the Rolling Stones' re-launch of Crossfire Hurricane pays homage to their enduring bond with Jamaica and showcases the rich rummaking traditions of the island. The revamped expression of the rum reflects the band's commitment to quality and authenticity, inviting fans to experience a taste of Jamaica through their super-premium spirit.