Enhancing IP Video Advertising: Enghouse Networks and INVIDI Technologies Collaborate for Targeted Monetization
Enghouse Networks and INVIDI Technologies have collaborated to introduce a new integration that enhances advanced advertising capabilities in IP video environments. This partnership allows operators, broadcasters, and publishers to deliver targeted advertising across various media types, opening up monetization opportunities in IP video inventory. As the industry shifts towards IP delivery and data-driven advertising, the integration of Enghouse Networks' dynamic ad insertion platform with INVIDI's ad decisioning and monetization technology offers a scalable solution for targeted advertising in live and on-demand IP services.
The integration with INVIDI Technologies enables Enghouse Networks to provide advanced capabilities such as targeted ad insertion, audience segmentation, and inventory optimization. This collaboration builds on Enghouse's existing ad insertion foundation, offering operators a practical path to modern TV advertising that supports both current operations and future growth. By combining technology and monetization capabilities, Enghouse Networks aims to simplify the deployment of targeted advertising and drive revenue for operators.
Mick McCluskey, VP of Product Management at Enghouse Networks, emphasized the importance of simplicity and revenue generation in the evolving landscape of TV advertising. The integrated solution leverages INVIDI Pulse™, INVIDI's advanced sales and ad decisioning platform, to enable broadcasters and publishers to execute direct and programmatic campaigns across linear and VOD services. This platform maximizes CPMs through advanced segmentation, inventory optimization, and unified reporting, supporting cross-platform campaign goals.
Bruce Anderson, CEO of INVIDI Technologies, highlighted the significance of advanced segmentation and addressability in the evolving television landscape. The partnership with Enghouse Networks extends addressable advertising capabilities in IP video ecosystems, opening up new markets and revenue opportunities for broadcasters and operators. As traditional television evolves, advanced advertising technologies will play a crucial role in optimizing advertising investments and enhancing viewer engagement.
Enghouse Networks is a global provider of telecommunications technology and solutions, offering a comprehensive portfolio of Network Infrastructure, Media Solutions, BSS, OSS, and Digital Transformation solutions. INVIDI Technologies is a pioneer in addressable advertising technology, helping content owners maximize revenues from existing advertising inventory through advanced technology deployments. This collaboration between Enghouse Networks and INVIDI Technologies aims to drive innovation in targeted advertising and monetization in the IP video landscape, supporting the evolving needs of operators and broadcasters.