Riding High: Starz's New Family Drama Set in the World of Black Rodeo in Texas

Starz has given the green light to a new family drama set in the world of black rodeo in Texas. The series, created by Kirk A. Moore, will combine hip hop swagger with country soul in its portrayal of life in southeast Texas, where rodeo is not just an activity but a way of life. The show will follow three siblings as they navigate the legacy of their mother and the unresolved issues left by their father, leading to shifting alliances and tangled relationships.
This new series is part of Starz's strategy to produce more of its own content following its split from Lionsgate. The network aims to cater to women and underrepresented audiences with unique and diverse storytelling. The untitled Texas rodeo drama joins other series like Fightland and P-Valley in Starz's lineup of premium dramas rooted in Black Southern culture, showcasing messy family dynamics, jaw-dropping spectacle, and undeniable swagger.
The untitled drama will consist of eight one-hour episodes and will be executive produced by Kirk A. Moore, along with Mark Johnson, Myki Bajaj, Tony Hernandez, Elise Henderson, and Lilly Burns. Starz's president of original programming, Kathryn Busby, expressed pride in the network's commitment to bold and original storytelling that they fully own. The series will be overseen by Giovanna Desselle and Christina Jokanovich, both holding key roles in Starz's original programming team.
Overall, the untitled drama set in the world of black rodeo in Texas promises to deliver a fresh and compelling narrative that blends cultural elements and family dynamics in a captivating way. Starz's dedication to owning and producing its content reflects its commitment to providing diverse and authentic storytelling to its audience.