Kacey Musgraves' Armadillo Adventure: Promoting Middle of Nowhere in Style
Kacey Musgraves goes to great lengths to promote her latest album, Middle of Nowhere, by donning a giant armadillo costume and visiting Walmart, Barnes & Noble, and Target to search for her vinyl LP. In a humorous video, she interacts with store employees and customers while showcasing tracks featuring Willie Nelson, Miranda Lambert, and Billy Strings. The playful single "Dry Spell" from the album highlights Musgraves' witty songwriting and country pop sound. Musgraves is currently performing in Texas with the Mariachi Brothers, who faced immigration issues earlier this year. Watch the entertaining armadillo promo video below to see Musgraves' creative marketing approach.