Monster Energy x Morgan Wallen Fan Rewards Campaign: Earn Exclusive Rewards and Concert Tickets!
Monster Energy has launched a major fan rewards campaign in collaboration with country music star Morgan Wallen. The campaign will run from May to late August 2026 and is tied to Wallen's Still The Problem Tour, which will visit 23 stadiums across the country. Fans can earn points by uploading their Monster Energy purchase receipts on the campaign website to redeem exclusive rewards, including a Kawasaki KX450 motocross bike, a signed guitar by Morgan Wallen, limited-edition apparel, amps, vinyl LPs, and concert tickets to the tour stops.
Jordi Gayola, Monster Energy's CMO of the Americas, expressed excitement about the partnership with Morgan Wallen and the opportunity to engage with his passionate fanbase. The brand aims to provide fans with a unique way to show their support for Wallen by simply enjoying Monster Energy drinks. Throughout the Still The Problem Tour, Monster Energy will have a presence at the tour stops with various activities, premium sampling, and interactive fan experiences. Ticket giveaways will be held at different tour dates in cities like Indianapolis, Gainesville, Denver, Pittsburgh, Chicago, Clemson, Baltimore, Ann Arbor, and Philadelphia.
Morgan Wallen has achieved significant success in the music industry, with 21 No. 1 singles on country radio, 19 Billboard Music Awards, and a record-breaking 225 weeks at the top of Billboard's Top Country Albums chart. His latest album, I'm The Problem, debuted at No. 1 globally in seven countries and spent 13 weeks at the top of the Billboard 200 chart. A portion of the proceeds from every ticket sold for the Still The Problem Tour will go to the Morgan Wallen Foundation, which supports youth programs in sports and music.
Monster Energy, headquartered in Corona, California, focuses its brand strategy on sports, music, and authentic lifestyle experiences. Morgan Wallen is signed with Big Loud / Mercury Records. The collaboration between Monster Energy and Morgan Wallen offers fans a unique opportunity to engage with the artist and the brand while enjoying exclusive rewards and experiences.