U.S. Polo Assn. Achieves Record $2.7 Billion in Global Retail Sales in 2025: A Look at the Brand's Growth and Future Plans
USPA Global, the company behind U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has reported a record $2.7 billion in global retail sales for 2025. The brand is on track to achieve its long-term goal of $4 billion in global retail sales and 1,500 branded stores worldwide. The growth was driven by expansion in established and emerging markets, with India being the fastest-growing market for the brand. U.S. Polo Assn. now operates in 190 countries with 1,200 retail stores and various other locations, including e-commerce platforms.
Direct-to-consumer channels have been a key driver of growth for U.S. Polo Assn., with plans to expand to 1,500 stores and 100 digital sites in the long term. The brand has enhanced its retail footprint by refining its store concept and offering a sport-focused shopping experience. In 2025, U.S. Polo Assn. celebrated its 135th anniversary with global events and campaigns, engaging consumers through exclusive polo events, digital experiences, and collaborations with influencers and athletes.
The brand has also expanded its digital presence with over 60 e-commerce sites in 20 languages and a strong social media following of over 12 million followers worldwide. U.S. Polo Assn. has maintained partnerships with major broadcasters like ESPN, TNT, Eurosport, Star Sports, and BeIn Sports, increasing the visibility of polo events globally. The USPA National Polo Center in Florida has attracted record crowds and hosted premier polo events, further promoting the sport.
Looking ahead to 2026, U.S. Polo Assn. plans to launch its Global Polo Shirt Campaign, highlighting the iconic polo shirt's sports origins. The brand remains focused on global expansion, product innovation, and consumer engagement to achieve its long-term objectives. With a strong strategic focus and momentum, U.S. Polo Assn. is poised for continued growth and success in the global market.