Discover the Hershey's Kisses x Pokémon Collection and Pirate's Booty Collaboration: A Sweet Celebration of 30 Years of Pokémon
Hershey's Kisses has partnered with The Pokémon Company International to release a special limited-edition collection featuring 151 collectible Pokémon foil designs, including new Team Rocket foils. The collaboration aims to bring fans together in a fun and collectible experience centered around the challenge of collecting all 151 Hershey's Kisses chocolates before Team Rocket does. Fans can follow the story on social media and participate in an interactive digital experience by scanning the QR code on each pack to track their collection, follow the storyline, and enter for a chance to win exclusive prizes. The Hershey's Kisses x Pokémon collection is available in 9-oz share packs and 28-oz party bags at select retailers nationwide, offering a unique and engaging way to enjoy chocolate moments rooted in fandom, play, and discovery.
In addition to the Hershey's Kisses x Pokémon collection, Pirate's Booty is also joining the celebration of 30 years of Pokémon with Pikachu-shaped puffs and three unique pack designs. Each pack includes a different "Who's That Pokémon" challenge and provides access to downloadable activities for the whole family. This partnership combines the fun of Pokémon with Pirate's Booty's better-for-you snacks, making snack time and back-to-school season more exciting for kids and parents alike. Fans can stay updated on the Hershey's and Pirate's Booty brands on Instagram for more information and updates on these special collaborations.
The Hershey Company is a leading snacks company with a mission to create more moments of goodness and a vision to lead next-generation snacking. With a diverse portfolio of over 85 brands across confection, salty, and functional snacking categories, Hershey brings together a global team of more than 20,000 employees to deliver delicious, high-quality products to consumers worldwide. The company's commitment to fairness, ethics, and sustainability is exemplified through initiatives like the Milton Hershey School, established in 1909 to provide equitable access to education for children. The Pokémon Company International manages the Pokémon brand outside of Asia, overseeing brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon, launched in Japan in 1996, has become one of the most popular children's entertainment properties globally, captivating fans with its engaging content and characters.