Smarter Summer Travel: Tips for Finding the Best Prices and Destinations in 2026
Planning summer travel can be a challenge for many travelers, especially when it comes to finding the best prices. According to a recent report by Skyscanner, 38% of U.S. travelers struggle with the cost of booking summer trips. The 2026 Smarter Summer report, based on a survey of 2,000 travelers in March 2026, highlights the importance of making informed choices to get the most value out of your travel plans.
Price is a key factor for 20% of Americans when booking summer vacations. To help travelers navigate the planning process, Skyscanner recommends staying flexible with travel dates and destinations. By keeping an eye on live prices and being open to alternative options, travelers can find better deals and make smarter choices. It's also crucial to stay updated on the latest travel advice before making any bookings.
For American travelers, the average expected spending on flights for a summer vacation abroad is $331. To save money, 61% of travelers are willing to be flexible with their travel plans. Skyscanner suggests considering cheaper travel weeks, exploring alternative destinations, and monitoring live fares to find the best value. The report identifies specific weeks, like the week of Aug. 10 for flights to Rome and the week of Aug. 31 for flights to Tokyo, where travelers can save significant amounts on airfare.
An interesting trend among American travelers is the growing interest in visiting lesser-known destinations. About 73% of travelers are choosing places that none of their social group have been to before, with Gen Z leading this trend at 77%. These off-the-beaten-path destinations, such as Aberdeen, Redmond, Asuncion, Trieste, Bastia, Liverpool, Hilo, and more, offer unique experiences at affordable prices.
Group travel planning can be stressful, with over half of Americans finding it more challenging than planning a wedding. Skyscanner suggests selecting less popular destinations with lower airfare and rental car costs, like San Diego, Asheville, or Madison, to simplify the group trip and make it more cost-effective. By choosing these alternative locations, travelers can enjoy a memorable summer vacation without breaking the bank.